Book Description Paperback. Condition: new. Paperback. The world is forever changing. How can businesses keep up and thrive?PR.Public relations is a crucial part of success for every person, brand, and business todayand using it effectively is key. In this updated and revised edition of For Immediate Release, Ronn Torossian, founder and CEO of 5W Public Relations, provides a candid insiders take on how businesses and individuals can use a strategic mix of psychology, research, data, aesthetics, and digital and intuitive common sense to work withand sometimes defend againstthe media to create winning narratives and achieve positive public recognition and interest. Torossian explains how and why authentic PR and marketing is vital in a competitive and highly fractured marketplace, along with the astonishing results PR can accomplish when done right.In todays environment, filled with nonstop news cycles and where reporters, bloggers, citizen journalists, and others create news, shape opinions, and drive trends more quickly than ever, For Immediate Release makes a compelling case for PRs value to Fortune 500 companies, executives, entrepreneurs, entertainers, politicians, and individuals.We all have something to gainand losewhen perception equals reality. Torossian shows how to win positive media, become a thought leader, and:Frame debates and control conversationsCapitalize on your strengths to make compelling argumentsBuild on great press and cultivate meaningful media relationsPrevent or transform crisis situationsLeverage the latest PR and marketing tactics to drive revenueUse PR and content to manage digital media and search engine resultsInsights from the nitty gritty world of PR include examples from the PR industrys most creative and innovative CEO, For Immediate Release provides targeted, tangible, and useable information every business and brand needs to succeed. See the positive difference effective PR makes through compelling case studies including a variety of iconic brands like Louis Vuitton, CareerBuilder, Netflix, Boeing, and Chipotle, and exciting contemporary businesses like Two Roots Brewing, LOGIC, Ruby Love, and Mirror. is an indispensable guide to help any size organization thrive in todays hypercompetitive marketplace. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781953295095

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For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations

Torossian, Ronn; Kelly, Karen

Published by BenBella Books (2021)

ISBN 10: 1953295096 ISBN 13: 9781953295095

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(New York, NY, U.S.A.)

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Book Description Condition: New. Seller Inventory # 26386315360

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For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations

Torossian, Ronn; Kelly, Karen

Published by BenBella Books (2021)

ISBN 10: 1953295096 ISBN 13: 9781953295095

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Majestic Books
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Book Description Condition: New. Seller Inventory # 393284543

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For Immediate Release : Shape Minds, Build Brands, And Deliver Results With Game-Changing Public Relations

Published by BenBella Books (2021)

ISBN 10: 1953295096 ISBN 13: 9781953295095

New Softcover Quantity: 3

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Book Description Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEOCT23-259814

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