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This work seeks to demolish the cult of size and the myth of market share and offers a serious and highly relevant alternative in today's economic climate - profit leadership - where the corporation should be networked, focused and intensely profitable.
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About the Author:
Richard Miniter is a senior fellow at the Centre for the New Europe, a leading independent economic research think tank in Brussels and was formerly an editorial writer and editor of the Wall Street Journal Europe's Business Europe column for nearly two years. He has written for The Sunday Times (London) as well as The New York Times and The Washington Post. He has spoken at and moderated top level international conferences.
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- PublisherNicholas Breasley Publishing
- Publication date2002
- ISBN 10 1857883276
- ISBN 13 9781857883275
- BindingPaperback
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The Myth of Market Share: Why Market Share Is the Fool's Gold of Business (Nicholas Brealey Business Briefings): Why Market Share is the Fool's Gold . to Rethink Your Strategy to Focus on Profits
Published by
Nicholas Breasley Publishing
(2002)
ISBN 10: 1857883276
ISBN 13: 9781857883275
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Paperback
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002351868
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The Myth of Market Share : Why Market Share Is the Fool's Gold of Business
Published by
Nicholas Breasley Publishing
(2002)
ISBN 10: 1857883276
ISBN 13: 9781857883275
Used
Softcover
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Book Description Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 46455256-6
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The Myth of Market Share (Nicholas Brealey Business Briefings)
Published by
Nicholas Breasley Publishing
(2002)
ISBN 10: 1857883276
ISBN 13: 9781857883275
Used
Softcover
Quantity: 1
Seller:
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Book Description Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.45. Seller Inventory # 1857883276-2-3
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The Myth of Market Share : Why Market Share Is the Fool's Gold of Business
Published by
Nicholas Brealey Publishing, London
(2002)
ISBN 10: 1857883276
ISBN 13: 9781857883275
Used
Soft Cover
Quantity: 1
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Book Description Soft Cover. Condition: Very Good. In Very Good Condition. Looks unused other than minor cresing to rear corner, Seller Inventory # ab24med3
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