Edward de Bono, the bestselling author of Serious Creativity and inventor of lateral thinking, teaches you how to move beyond the baseline of competition and find success with sur/petition. It's simple. If you want to survive in the global marketplace a competitive streak is essential. But what if you want to do more than just survive? In Sur/petition, de Bono explains how choosing to run in your own race instead of alongside others will give you the edge over other businesses and creating value monopolies will allow your business to not only survive but become successful. Broken down into 3 sections, Sur/petition will explain:
1. Why most fundamental habits of management thinking maybe inadequate and even dangerous for your business
2. The difference between traditional competition and sur/petition
3. The meaning of ‘valufacture’ and how to create value for your business
Drawing from his immense experience consulting the top corporations in the world, de Bono shows you how to go "beyond competition" and create a new winning game.
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Book Description Paperback. Condition: new. Paperback. Stay ahead of the competition and create a new winning business formula with Edward de Bono, the father of lateral thinking.Don't chase the market leader, be the market leader.Edward de Bono, the bestselling author of Serious Creativity and inventor of lateral thinking teaches you how to move beyond the baseline of competition and find success with sur/petition.It's simple. If you want to survive in the global marketplace a competitive streak is essential. But what if you want to do more than just survive? In Sur/petition de Bono explains how choosing to run in your own race instead of alongside others will give you the edge over other businesses and creating value monopolies will allow your business to not only survive but become successful.Broken down into 3 sections Sur/petition will explain-1. Why most fundamental habits of management thinking maybe inadequate and even dangerous for your business2. The difference between traditional competition and sur/petition3. The meaning of 'valufacture' and how to create value for your businessDrawing from his immense experience consulting the top corporations in the world, de Bono shows you how to go 'beyond competition' and create a new winning game. Dont chase the market leader, be the market leader.Edward de Bono, the bestselling author of Serious Creativity and inventor of lateral thinking teaches you how to move beyond the baseline of competition and find success with sur/petition.It's simple. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781785041914
Book Description Condition: Fine. Book is in Used-LikeNew condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear. 0.49. Seller Inventory # 1785041916-2-2
Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9781785041914
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