Items related to Marketing in the Groundswell
Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers have fallen in love with social technologies." So states author Josh Bernoff in his introduction to Marketing in the Groundswell, which offers vital information that everyone involved in marketing or in communicating with customers' needs to know. The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work—no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage.
"synopsis" may belong to another edition of this title.
About the Author:
Charlene Li, formerly of Forrester Research, is an independent thought leader and founder of the Altimeter Group. Josh Bernoff, a vice president and principal analyst at Forrester Research, is one of America's most frequently quoted research analysts.
Review:
...for Groundswell's intended audience - managers struggling to answer questions such as "should my soap company have a presence on Facebook?" or "why isn't anyone reading our company blog?" - the emphasis on data and analytics is not a bug - it's a feature --The Financial Times, May 21, 2008
Their response, an introduction to the current state of online social networking and what to do about it, is entertaining, well- written and mercifully free from techy details. --The Financial Times, June 4, 2008
The Forrester analysts have prepared one of the most comprehensive and useful primers on the sudden surge in social media. --Advertising Age, July 3, 2008
Their response, an introduction to the current state of online social networking and what to do about it, is entertaining, well- written and mercifully free from techy details. --The Financial Times, June 4, 2008
The Forrester analysts have prepared one of the most comprehensive and useful primers on the sudden surge in social media. --Advertising Age, July 3, 2008
"About this title" may belong to another edition of this title.
- PublisherHarvard Business Review Press
- Publication date2009
- ISBN 10 1422129802
- ISBN 13 9781422129807
- BindingHardcover
- Edition number1
- Number of pages131
- Rating
Buy New
Learn more about this copy
US$ 10.91
Shipping:
US$ 3.99
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
Marketing in the Groundswell Format: Hardcover
Published by
Harvard Business Review Press
(2009)
ISBN 10: 1422129802
ISBN 13: 9781422129807
New
Hardcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Brand New. Seller Inventory # 9781422129807
Buy New
US$ 10.91
Convert currency
Seller Image
Marketing in the Groundswell by Li, Charlene, Bernoff, Josh [Hardcover ]
Published by
Harvard Business Review Press
(2009)
ISBN 10: 1422129802
ISBN 13: 9781422129807
New
Hardcover
Quantity: 10
Seller:
Rating
Book Description Hardcover. Condition: new. Seller Inventory # 9781422129807
Buy New
US$ 15.87
Convert currency
Seller Image
Marketing in the Groundswell
Published by
Harvard Business Review Press
(2009)
ISBN 10: 1422129802
ISBN 13: 9781422129807
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Seller Inventory # 6165628-n
Buy New
US$ 15.22
Convert currency
Stock Image
Marketing in the Groundswell
Published by
McGraw-Hill Education
(2009)
ISBN 10: 1422129802
ISBN 13: 9781422129807
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # CW-9781422129807
Buy New
US$ 20.06
Convert currency
Seller Image
Marketing in the Groundswell (Hardcover)
Published by
Harvard Business Review Press, Boston
(2009)
ISBN 10: 1422129802
ISBN 13: 9781422129807
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: new. Hardcover. Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers have fallen in love with social technologies." So states author Josh Bernoff in his introduction to Marketing in the Groundswell, which offers vital information that everyone involved in marketing or in communicating with customers' needs to know. The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they workno matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage. Marketing in the Groundswell Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781422129807
Buy New
US$ 20.99
Convert currency
Stock Image
Marketing in the Groundswell
Published by
Harvard Business Review Press
(2009)
ISBN 10: 1422129802
ISBN 13: 9781422129807
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. In English. Seller Inventory # ria9781422129807_new
Buy New
US$ 15.76
Convert currency
Stock Image
Marketing in the Groundswell
Published by
Harvard Business School Pr
(2009)
ISBN 10: 1422129802
ISBN 13: 9781422129807
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Brand New. 131 pages. 7.20x4.80x0.80 inches. In Stock. Seller Inventory # __1422129802
Buy New
US$ 17.45
Convert currency
Stock Image
Marketing in the Groundswell
Published by
Harvard Business Review Press
(2009)
ISBN 10: 1422129802
ISBN 13: 9781422129807
New
Hardcover
Quantity: 2
Seller:
Rating
Book Description Hardback. Condition: New. New copy - Usually dispatched within 4 working days. Marketing in the Groundswell. Seller Inventory # B9781422129807
Buy New
US$ 20.00
Convert currency
Stock Image
Marketing in the Groundswell
Published by
Harvard Business Review Press
(2009)
ISBN 10: 1422129802
ISBN 13: 9781422129807
New
Hardcover
Quantity: 15
Seller:
Rating
Book Description Condition: New. Seller Inventory # V9781422129807
Buy New
US$ 23.66
Convert currency
Stock Image
Marketing in the Groundswell
Published by
Harvard Business Review Press
(2009)
ISBN 10: 1422129802
ISBN 13: 9781422129807
New
Hardcover
Quantity: 15
Seller:
Rating
Book Description Condition: New. Seller Inventory # V9781422129807
Buy New
US$ 27.33
Convert currency