Items related to Marketing Myopia (Harvard Business Review Classics)
What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.
In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.
"synopsis" may belong to another edition of this title.
About the Author:
Theodore Levitt was an influential scholar and former editor of Harvard Business Review whose writings radically altered the way marketing is practiced and studied. He wrote eight books on marketing, including Innovation in Marketing and The Marketing Imagination.
"About this title" may belong to another edition of this title.
- PublisherHarvard Business Review Press
- Publication date2008
- ISBN 10 1422126013
- ISBN 13 9781422126011
- BindingPaperback
- Number of pages104
- Rating
Buy New
Learn more about this copy
US$ 7.64
Shipping:
US$ 2.64
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Seller Image
Marketing Myopia
Published by
Harvard Business Review Press
(2008)
ISBN 10: 1422126013
ISBN 13: 9781422126011
New
Softcover
Quantity: 5
Seller:
Rating
Book Description Condition: New. Seller Inventory # 5584143-n
Buy New
US$ 7.64
Convert currency
Seller Image
Marketing Myopia (Paperback or Softback)
Published by
Harvard Business Review Press 6/16/2008
(2008)
ISBN 10: 1422126013
ISBN 13: 9781422126011
New
Paperback or Softback
Quantity: 5
Seller:
Rating
Book Description Paperback or Softback. Condition: New. Marketing Myopia 0.18. Book. Seller Inventory # BBS-9781422126011
Buy New
US$ 10.29
Convert currency
Stock Image
Marketing Myopia (Harvard Business Review Classics)
Published by
Harvard Business Review Press
(2008)
ISBN 10: 1422126013
ISBN 13: 9781422126011
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Seller Inventory # OTF-S-9781422126011
Buy New
US$ 6.36
Convert currency
Stock Image
Marketing Myopia (Harvard Business Review Classics)
Published by
Harvard Business Review Press
(2024)
ISBN 10: 1422126013
ISBN 13: 9781422126011
New
Paperback
Quantity: 20
Seller:
Rating
Book Description Paperback. Condition: New. Brand New! This item is printed on demand. Seller Inventory # 1422126013
Buy New
US$ 10.53
Convert currency
Seller Image
Marketing Myopia (Harvard Business Review Classics) by Levitt, Theordore [Paperback ]
Published by
Harvard Business Review Press
(2008)
ISBN 10: 1422126013
ISBN 13: 9781422126011
New
Soft Cover
Quantity: 10
Seller:
Rating
Book Description Soft Cover. Condition: new. Seller Inventory # 9781422126011
Buy New
US$ 10.57
Convert currency
Stock Image
Marketing Myopia (Harvard Business Review Classics)
Published by
Harvard Business Review Press
(2008)
ISBN 10: 1422126013
ISBN 13: 9781422126011
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Book is in NEW condition. Seller Inventory # 1422126013-2-1
Buy New
US$ 12.96
Convert currency
Stock Image
Marketing Myopia (Harvard Business Review Classics)
Published by
Harvard Business Review Press
(2008)
ISBN 10: 1422126013
ISBN 13: 9781422126011
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published. Seller Inventory # 353-1422126013-new
Buy New
US$ 12.97
Convert currency
Stock Image
Marketing Myopia (Harvard Business Review Classics)
Published by
Harvard Business Review Press
(2008)
ISBN 10: 1422126013
ISBN 13: 9781422126011
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Seller Inventory # I-9781422126011
Buy New
US$ 13.00
Convert currency
Stock Image
Marketing Myopia (Harvard Business Review Classics)
Published by
Perseus Distribution Services
(2008)
ISBN 10: 1422126013
ISBN 13: 9781422126011
New
Paperback
Quantity: > 20
Seller:
Rating
Book Description Paperback. Condition: New. Special order direct from the distributor. Seller Inventory # ING9781422126011
Buy New
US$ 9.99
Convert currency
Stock Image
Marketing Myopia (Harvard Business Review Classics)
Published by
Harvard Business Review Press
(2008)
ISBN 10: 1422126013
ISBN 13: 9781422126011
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. . Seller Inventory # 52GZZZ01TA8O_ns
Buy New
US$ 21.57
Convert currency