You Gotta Have Balls: How a Kid from Brooklyn Started from Scratch, Bought Yankee Stadium, and Created a Sports Empire - Hardcover

Amazon Exclusive: Brandon Steiner's Six Truths of Business

Try to use these six truths and watch your relationships flourish and business grow:

1. What Else?
   

   Always ask what else. People often do just what is asked or expected of them. But to truly make yourself stand out you need to do more. Ask 'what else'? If you figure out what more you can do to help those around you, they will be much more likely to do the same for you. Business is all about building relationships, and relationships need a solid ground.

2. Know How to Turn Your Busts into Boosts.
   

   Sometimes even great ideas won't turn out as you planned. When this happens it is important to regroup quickly and think about new ways to make the most out of what happens. When I decided to buy the legendary façade from the Old Yankee Stadium, I thought that people would be very interested in owning a section. I didn't anticipate them weighing several tons and being made out of solid concrete. This could've been a huge bust, but we decided to carve the frieze down into replica statues of the Old Stadium. Now they're one of our top sellers.

3. Capacity is a State of Mind.
   

   You have the power to will things to be. If you really want something, you can get it, as long as you go all in. If you're not all in, you don't want it enough. You must be all in physically, mentally, spiritually and emotionally to reach your true capacity.

4. Win If You Can, Lose If You Must, But Always Cheat.
   

   Here, "cheating" means asking What Else, going the extra mile, gaining an edge. If you're trying to do a deal with someone, figure out what you can do for them beyond the parameters of the deal. Figure out how you can separate yourself.

5. Truly Commit to What You Do.
   

   Although this sounds trite, it's not easy. You have to keep grinding even when things are looking grim. You cannot change horses midstream. Just as you gotta have balls to take risks, you also have to have the balls to say 'this might not be working now, but if I stay at it, with some tweaks, it WILL work.' Commitment leads to passion, but passion doesn't necessarily lead to commitment. Intensity fuels passion.

6. You Gotta Have the Balls to Take Risks.
   

   When opportunities arrive, have the courage to go after them, even if you might come up short. You only have to get it right 51 percent of the time to come out on top. You can fail 49% of the time and still be a winner, so the fear of failure shouldn't hold you back.

Guest Review by Lou Holtz, Author of Winning Every Day: The Game Plan for Success

During the course of my lifetime I have found the plan to succeed as a coach, an entrepreneur, a spouse, a parent or a person are similar. Brandon lays out his plan for success in an organized way and it’s easy and enjoyable to read. As you make your way through the book you will soon come to the same conclusion I did, that the problems and difficulties that Brandon has endured are very similar to the challenges you are also facing.

The solution Mr. Steiner’s book offers on how to build a successful life are plain, simple, accurate and easy to follow. I feel that wherever we are, good or bad, is because of the choices we make. This is a special man who has a great deal of information to share with people from all backgrounds. I am so happy Brandon Steiner has decided to share his experience and philosophy with you.

Praise for You Gotta Have Balls

"Brandon Steiner's story illustrates not only how You GottaHave Balls, but how to keep a million balls in the air at thesame time. His delightful, insightful anecdotes will inspire anyonejuggling life's challenges."
—HARVEY MACKAY, author of the #1 New York Timesbestseller Swim with the Sharks Without Being EatenAlive

"It takes tremendous confidence and vision to start your ownbusiness and great leadership and execution to build it into amarket leader. That's exactly what Brandon has done."
—DEREK JETER, All-Star shortstop for the New YorkYankees

"Brandon has been a tremendous partner and friend over theyears. He is one of the true playmakers in this business."
—ELI MANNING, quarterback for the New York Giants

"This book will light your fire, make you laugh your ass off,and respect the courage and the character of Brandon Steiner, aperson that comes along once in a lifetime—and use hisballs-growing experience and wisdom to grow your own. BUY THIS BOOKNOW!"
—JEFFREY GITOMER, author of The Little Red Book ofSelling and The Sales Bible

"Brandon Steiner is the real closer when it comes to bigbusiness."
—MARIANO RIVERA, pitcher for the New York Yankees

"Nobody ever goes into Brandon's office—it's still toocrowded."
—YOGI BERRA, baseball legend and Hall of Famer

"I've known Brandon Steiner for the past twenty years, and I'venever seen anybody more dedicated or committed to excellence inovercoming problems than him. His attitude is infectious, hiscompetitiveness is unmatched, and his concern for other people isinspirational. I've learned a great deal from Brandon by beingaround him, and I've learned even more from his book."
—LOU HOLTZ, legendary football coach, activesportscaster, author, and motivational speaker

"Being a good entrepreneur is like being a good point guard. Youhave to be creative, to see into the future, and to execute thebest play possible. In this book, Brandon shows you how to do allof it."
—MAGIC JOHNSON