You can get there from here. Based on research and consulting involving more than one hundred companies, this strategically oriented book provides the tools and techniques you need to chart your company's future according to where it stands right now.
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About the Author:
William B. Rouse, chief executive officer of Enterprise Support Systems.
From Booklist:
Rouse presents the thesis that only by thinking strategically and understanding emerging market relationships can organizations achieve future goals and create a competitive advantage. He proceeds to describe how to build and shape a company's future by assessing its current and future relationships with its markets through what he terms situation assessment--assessing what the situation is, how the situation is likely to unfold (likely consequences), and which situation should be pursued (the desirability and consequences of major options). Once a company knows where it is, the author challenges it to recognize where it is headed, and he explores how individual firms can successfully anticipate, recognize, and respond to change. Rouse concludes by illustrating his views on serving an existing market, creating a new market, and diversifying markets, all from his own experiences in the transportation, computer, and defense industries. Mary Whaley
"About this title" may belong to another edition of this title.
- PublisherJossey-Bass
- Publication date1996
- ISBN 10 0787902470
- ISBN 13 9780787902476
- BindingHardcover
- Edition number1
- Number of pages222