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The United States of Arugula: How We Became a Gourmet Nation - Hardcover

 
9780767915793: The United States of Arugula: How We Became a Gourmet Nation
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One day we woke up and realized that our “macaroni” had become “pasta,” that our Wonder Bread had been replaced by organic whole wheat, that sushi was fast food, and that our tomatoes were heirlooms. How did all this happen, and who made it happen? The United States of Arugula is the rollicking, revealing chronicle of how gourmet eating in America went from obscure to pervasive, thanks to the contributions of some outsized, opinionated iconoclasts who couldn’t abide the status quo.

Vanity Fair writer David Kamp chronicles this amazing transformation, from the overcooked vegetables and scary gelatin salads of yore to our current heyday of free-range chickens, extra-virgin olive oil, Iron Chef, Whole Foods, Starbucks, and that breed of human known as the “foodie.” In deft fashion, Kamp conjures up vivid images of the “Big Three,” the lodestars who led us out of this culinary wilderness: James Beard, the hulking, bald, flamboyant Oregonian who made the case for American cookery; Julia Child, the towering, warbling giantess who demystified French cuisine for Americans; and Craig Claiborne, the melancholy, sexually confused Mississippian who all but invented food journalism at the New York Times. The story continues onward with candid, provocative commentary from the food figures who prospered in the Big Three’s wake: Alice Waters and Jeremiah Tower of Berkeley’s Chez Panisse, Wolfgang Puck and his L.A. acolytes, the visionary chefs we know by one name (Emeril, Daniel, Mario, Jean-Georges), the “Williams” in Williams-Sonoma, the “Niman” in Niman Ranch, both Dean and DeLuca, and many others.

A rich, frequently uproarious stew of culinary innovation, flavor revelations, balsamic pretensions, taste-making luminaries, food politics, and kitchen confidences, The United States of Arugula is the remarkable history of the cultural success story of our era.

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About the Author:

david kamp has been a writer and editor for Vanity Fair and GQ for more than a decade. He lives in New York.

Excerpt. © Reprinted by permission. All rights reserved.:
CHAPTER ONE

AMERICA'S DYSFUNCTIONAL RELATIONSHIP WITH GOOD FOOD

"Hogs are in the highest perfection, from two and a half to four years old, and make the best bacon, when they do not weigh more than one hundred and fifty or sixty at farthest: They should be fed with corn, six weeks, at least, before they are killed . . . "
--prepping instructions for curing bacon, The Virginia House-wife, Mary Randolph, 1824
SPAM, SPAM, SPAM, SPAM / Hormel's new miracle meat in a can / Tastes fine, saves time / If you want something grand / Ask for SPAM!

--radio jingle for Spam, sung to the tune of "My Bonnie," 1937
"In the beginning, there was Beard," Julia Child famously said, in a characteristic display of generosity. But precisely what Beard began bears some explaining. Though she's among the foremost of Beard's protégés, the cookbook author Barbara Kafka can't contain her exasperation at the received wisdom that there were no good meals to be had in America until her mentor reared his enormous head. "It's like there was no food in this fucking city, or this country, until this miraculous apparition came along!" she says. "Or there was no cooking at home until Julia. Don't tell me this kind of nonsense! I think that Le Chambord,* which I went to as a child, was probably the best French restaurant that New York has ever seen and will ever see. And in the West Forties, way over, there were bistros lined up and down. Guys got off the ships right opposite the biggest harbor, practically, in the world--off the Normandie and the Ile de France. And they were French guys."

So, yes, it is wrongheaded to presume that Americans did not eat well until the Big Three became big. The very first American cookbook, American Cookery, written by a Connecticut woman named Amelia Simmons and published in 1796,* demonstrates that there were both cooks and eaters in those days who appreciated fine ingredients and flavorful food. American Cookery is considered the "first" American cookbook because, though several cookbooks had been published before it in the colonies and the young republic, they were adaptations or reprints of European cookbooks, mostly British. Simmons's book, on the other hand, was expressly aimed at born-and-bred Americans who used ingredients not available in Europe, such as the "pompkins" she used in a "pudding" recipe that differed very little from our current ones for Thanksgiving pumpkin pie. Her "Indian Slapjack," a cornmeal pancake of the sort now found on the menus of upscale Santa Fe bruncheries, would have gone very nicely with her "Beft bacon" (printers had not yet sorted out their use of f's and ornamental s's), which, in a manner that would excite today's aficionados of artisanal foodstuffs, was cured in molasses, sea salt, and saltpeter for six to eight weeks and then smoked over corncobs.

Further evidence of a culinarily attuned America comes in the most celebrated cookbook of the nineteenth century, The Virginia House-wife, by Mary Randolph, a pillar of late-eighteenth-century Richmond society (her brother was married to Thomas Jefferson's daughter), who, after her husband experienced some reversals of fortune, ran a boardinghouse and collected her recipes into a book, published in 1824. Not only was The Virginia House-wife a work of astonishing breadth and worldliness--Mrs. Randolph knew how to cook everything from the expected Ye Olde dishes like roast goose and Indian-meal pudding to seemingly very contemporary offerings like polenta and ropa vieja (Cuban- or Spanish-style shredded beef)--but her respectful use of vegetables was downright Alice Waters-ish. Randolph cautioned against overcooking asparagus, and advised that a perfect salad should have "lettuce, pepper grass, chervil, cress &c.," which "should be gathered early in the morning, nicely picked," and served with a lovely tarragon vinaigrette.

President Jefferson was himself quite the epicure and procurer of exotic foodstuffs, importing seeds from Europe to plant in his garden and cultivating Mediterranean fig, olive, and almond trees at Monticello. In his personal "Garden Book," he kept records of what produce was available at Washington's vegetable market during the years of his presidency, 1801 to 1809, and the sheer variety sounds much like what a latter-day foodie might gush over at San Francisco's Ferry Plaza Farmers Market on a bountiful summer day: sorrel, broccoli, strawberries, peas, salsify, raspberries, Windsor beans, currants, endive, parsnips, tomatoes, melons, cresses.

All this said, not for nothing is the United States known as a meat-and-potatoes kind of place. In the early years of the republic, it wasn't uncommon for Americans to have beefsteak not only for dinner, which was consumed at midday, but for breakfast--a habit only exacerbated as the country expanded westward, opening more land for ranching. Foreign visitors to the United States in the nineteenth century routinely expressed their shock at the huge, meaty smorgasbords set out on groaning boards in the public rooms of hotels at all hours of the day, not to mention the joyless, gluttonous dispatch with which the natives went about the business of eating. Charles Dickens declared that Americans ate "piles of indigestible matter." Thomas Hamilton, another Englishman, wrote an account of his journey to the United States in 1833 called Men and Manners in America, in which he observed, "In my neighborhood there was no conversation. Each individual seemed to his food down his gullet, without the smallest attention to the wants of his neighbor." The food in these places wasn't of high quality, either, with vegetables boiled to a fare-thee-well and starchy potatoes and puddings served in great quantities. The Canadian historian Harvey Levenstein, in a droll study of early-American dietary habits called Revolution at the Table, notes that "the enormous amounts of meat and starch and the short shrift given to fresh fruits and vegetables made constipation the national curse of the first four or five decades of the nineteenth century in America."

It's hard to square this bleak picture with the Edenic one painted by Mary Randolph and Thomas Jefferson, and, indeed, the feisty old culinary historian Karen Hess, who edited and wrote the introduction to the facsimile of the first edition of The Virginia House-wife, dismisses the work of Levenstein, her rival, as that of a "stupid idiot." (As she points out, the Randolph cookbook alone presents clear evidence to refute Levenstein's assertion that in the nineteenth century "herbs were used mainly for medicinal rather than culinary purposes" in America.) Still, it's possible for an unbiased observer to use Hess's and Levenstein's works complementarily and draw the conclusion that while the United States had some terrific cooks, cornucopian markets, and an abundance of wonderful homespun culinary traditions, it also had some serious food issues. The novelist James Fenimore Cooper, author of The Last of the Mohicans, spent several years in France as a U.S. consul, living in Lyons, the nation's gastronomic capital. Upon his return home in 1833, he recorded his horror at the state of American food, calling his fellow Americans "the grossest feeders of any civilized nation ever known," a culinarily clueless people who subsisted on a diet of "heavy, coarse, and indigestible" fare. The chasm between French and American food was all the more appalling to Cooper because he grew up wealthy in the woodsy hinterlands of upstate New York, where all manner of wild game roamed and edible plants grew, and knew that his country could do better.

But the United States, a country wary of elitism and susceptible to populist, xenophobic demagogues, would always have mixed feelings about taking culinary cues from the French. Long before the age of "freedom fries" and the efforts by an adviser to George W. Bush to damage John Kerry's 2004 presidential campaign by saying the Massachusetts senator "looks French," the advisers to the Whig presidential candidate of 1840, William Henry Harrison, tried to smear the Democratic incumbent, Martin Van Buren, as a fey monarchist aristocrat--on the evidence that he drank champagne and had hired a Frenchman to be White House chef. The scrappy old soldier Harrison, on the other hand, subsisted on "hard cider" and "raw beef and salt," and won the election.*

Whether it was a matter of this country's Puritan origins, its early inheritance of British culinary stodginess, or just a general don't-tread-on-me stubbornness, America would always have a dysfunctional relationship with the idea of culinary sophistication. A strain of the Harrison campaign's plainspoken beefy populism persists to this day: in 2004, the CEO of the fast-food chain Hardee's, Andrew Puzder, touted the company's Monster Thickburger--a 1,420-calorie sandwich composed of two one-third-pound beef patties, three slices of cheese, and four strips of bacon on a buttered, mayonnaise-spread bun--as "not a burger for tree-huggers." (Many of whom, presumably, look French.) Similarly, the thickset founder of the Wendy's chain, Dave Thomas, did a commercial in the nineties in which he addressed a grateful roomful of 300-pounders who called themselves the "Big Eaters Club." In another spot, Thomas portrayed himself as being trapped at a pretentious cocktail party where a mincing waiter offered him a dainty, absurd-looking hors d'oeuvre and said, "Crab puff, sir?" Cut to a shot of a relieved Dave back at Wendy's, sinking his teeth into an enormo-burger.*
 
On the other end of the spectrum were those who shied away from fancy feeding for ascetic or religious reasons. Many preachers, such as the Presbyterian min...

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  • PublisherClarkson Potter
  • Publication date2006
  • ISBN 10 0767915798
  • ISBN 13 9780767915793
  • BindingHardcover
  • Number of pages416
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