Uses Sitting Bull's strategies and tactics at the Battle of Little Big Horn as models for the management of business enterprises
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From Publishers Weekly:
Stretching a simile, this alarmist book about current American economic problems charges that for lack of "heroic leadership," we face a social and economic disaster comparable to that suffered at Little Bighorn in 1876 by Custer against Sioux Chief Sitting Bull. In farfetched allusions to problems overcome by Sitting Bull, the authors urge politicians, CEOs and public services chiefs to emulate the Sioux leader's qualities--commitment, integrity, courage, statesmanship and vision--qualities successfully employed by executives of the few firms cited here. Murphy and Snell propose three phases of action divided into 13 steps: to restore the nation's confidence, to mobilize its resources and to develop Sitting Bull-like leadership. Murphy is a business consultant; Snell is a book developer and literary agent. 40,000 first printing; $50,000 ad/promo; author tour.
Copyright 1992 Reed Business Information, Inc.
"About this title" may belong to another edition of this title.
- PublisherPrentice Hall Direct
- Publication date1992
- ISBN 10 0133492265
- ISBN 13 9780133492262
- BindingHardcover
- Edition number1
- Number of pages340
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Rating