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A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage.
In this comprehensively illustrated compendium, David E. Carter shows 200 corporate logo changes, and then discusses each. You'll see everything from minor "evolutionary" changes to complete "revolutionary" changes where the old logo has been discarded and a totally new one designed. Examples of the ultimate logo changes -- where a new corporate name has been adopted -- are also included in this book. Packed with case studies on logo redesign, it features companies both large and small, and from a diverse array of industries -- global firms such as Apple Computer, UPS, and Time Warner, as well as small firms who compete, no less vigorously, in their own arenas. This essential resource will be invaluable to designers, ad creatives, marketing people, and corporate executives whose task it is to keep their firms competitive in this changing world.
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About the Author:
A noted authority on the subjects of graphic design, logo design, and corporate branding, David E. Carter has produced over 100 best-selling books in those fields, including The Big Book of Logos, The Big Book of New Design Ideas, and The Big Book of Business Cards. He is currently working on several new corporate identity books.
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- PublisherHarper Paperbacks
- Publication date2005
- ISBN 10 0060748052
- ISBN 13 9780060748050
- BindingHardcover
- Number of pages192
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Logos Redesigned: How 200 Companies Successfully Changed Their Image
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Logos Redesigned: How 200 Companies Successfully Changed Their Image
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Book Description Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 2. Seller Inventory # G0060748052I2N00
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Book Description Hardcover. Condition: Very Good. Logos Redesigned: How 200 Companies Successfully Changed Their Image This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780060748050
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Book Description Hardcover. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780060748050
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Logos Redesigned: How 200 Companies Successfully Changed Their Image
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780060748050. Seller Inventory # 9281838
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Book Description Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 1.95. Seller Inventory # bk0060748052xvz189zvxgdd
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Logos Redesigned: How 200 Companies Successfully Changed Their Image
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Book Description Condition: Very Good. Dust Jacket Condition: Very Good. 190 pages, illustrated throughout with 200 recent examples of logo redesigns in color. Purple cloth, gilt titles to front and spine. Remaindermark to bottom edge, minimal wear to pictorial dust jacket, else like new. Record # 450297. Seller Inventory # 450297
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Logos Redesigned. How 200 Companies Successfully Changed Their Image.
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Book Description Couverture rigide. Condition: Très bon état. In-4, pleine toile violette, sous jaquette illustrée, illustrations en couleurs, 192 pp. En anglais. Très bon état d'occasion. Ce livre montre le processus marketing qu'implique un changement de logo. If you are about to begin the logo redesign process, here is information that will make the job much more productive. In this book, you will see 200 recent exemples of logo redesigns. Best of all, each example has a brief commentary on the project, most of which were written by the designers themselves. in-4°. Seller Inventory # 20401
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Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 1.95. Seller Inventory # Q-0060748052
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